Slusser Advisory Group
Frameworks

My Practical Frameworks for Leadership & Commercial Growth

Practical frameworks I use with clients to develop leadership, engagement, commercial growth, and transformation.

GenAIEnterprise AI

The HAIKU Formula for GenAI value

A MIT study found only 5% of enterprises are getting measurable value from their GenAI investments. Here's a simple checklist for spotting the blind spots before they cost you.

Shawn Slusser
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B2B GenAI Value Creation Formula — H (Human Adoption) × A (AI Platform) × I (Implementation Know-How) × K (Knowledge of the Business) × U (Unified & Complete Data) = Value. If any factor is zero, value is zero.
LeadershipScaling

The ONE Team Management System

Talented teams still stall without alignment. The ONE Team Management System is a four-part operating model — clarity, system, execution, culture — for scaling results.

Shawn Slusser
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The ONE Team Management System — an outer “Culture” ring (expected behaviors for trust & shared ownership) around three connected elements: Clarity (shared vision, strategy & measurable goals), System (execution frameworks & operating cadence), and Execution (shared priorities & actions tied to measurable outcomes).
LeadershipVision

How Bridge Leaders Activate Their Vision

You’ve defined your vision — but how do you use it to truly engage your team? Eight real-world steps a Bridge Leader uses to turn a written vision into alignment and action.

Shawn Slusser
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A leader presenting on stage to a large seated audience, in front of a screen reading “OUR SHARED VISION — A sustainable & innovative future” and “Community, growth, technology. Forward together.”
LeadershipExecution

6 Steps Bridge Leaders Follow

The Bridge Leader connects the visionary and the implementer. Here are the six steps Shawn Slusser has used over 30+ years to turn vision into real, near-term progress.

Shawn Slusser
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“What Bridge Leaders Do Differently: 6 Steps” — a diagram of an arched bridge spanning a gap between two base points labeled “Visionary” (left) and “Implementer” (right), with the arc labeled “Bridge Leader” and six numbered yellow circles positioned along the span.
LeadershipCareer Growth

The Marquee Project: How to Earn a Promotion

Doing your job well is just the starting point. Promotions go to people who lead a Marquee Project — a real business problem important enough to light up the marquee.

Shawn Slusser
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“Want to Get Promoted? Lead Marquee Projects” over a lit theater marquee whose sign reads “Now Showing — Your Leadership in Action.”
Leadership Transformation

Why So Many Business Transformation Ideas Fail

Ideas are easy; scaling change is hard. Most visionary ideas die in the expansion phase — here's how to shift your playbook across infancy, expansion, and maturity to keep your foot on the gas.

Shawn Slusser
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Title slide: “Why So Many Business Transformation Ideas Fail” over a green Success/Failure signpost and the line “Ideas Are Easy. Scaling Change Is Hard.” Below it, an S-curve of Adoption Rate over Time split into Infancy, Expansion, and Maturity phases.
LeadershipCommunication

The 5 Times Rule

Told your team what to do but nothing happens? Expect only 20% of your message to land each time. The 5 Times Rule explains why repetition — not volume — is what makes a message stick.

Shawn Slusser
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Title slide — a hand holding a megaphone, headlined “5 Times Rule,” with “Want your message to stick? Say it 5 Times!”
LeadershipTeam Building

How Leaders Build One Team for Success

Want a high-performing team? A simple four-step playbook for turning a group of individuals into one team — shared vision, a clear framework, shared priorities, and trust.

Shawn Slusser
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Title slide on deep navy: “How Leaders Build One Team For Success” with the subtitle “A Simple Playbook.”
LeadershipWork-Life Balance

Work-Life Integration, Not Just Balance

Work-life balance isn’t only about time management. The bigger opportunity is the mindful integration of skills and experiences across your work and personal lives.

Shawn Slusser
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Two hands bringing together interlocking puzzle pieces labeled “WORK” and “LIFE” against a warm, backlit background, under the headline “WHOLE-LIFE INTEGRATION.”
LeadershipFamily

The TKLLW Family Principles

At work we define clear principles for leading our teams — so why not for our families? The five simple principles, TKLLW, one leader created to guide his three sons over 20 years.

Shawn Slusser
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A lined notebook page with a pen resting on it, headed “What dad would always say” and the letters T, K, L, L, W written vertically down the left margin.
LeadershipCommunication

The Five-Times Rule for Communication

Didn’t I already say that? Assume only 20% of your message lands each time — so to get it fully across, you need to say it five times. A simple model for communicating with teams and kids alike.

Shawn Slusser
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A yellow card with bold black text reading “5x Rule for Communication.”